Insights & News

We love to share our thoughts and our project updates

We’ve reached new heights for charity

We are Kudos director Denise Leatt has raised money for charity, whilst conquering her lifelong fear of height, by abseiling 212ft down the Derby Cathedral.

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A new brand with a touch of Thailand

Thailicious needed a rebrand. Using the existing name, the first step for We are Kudos was to explore the culture and delights of Thailand. Sadly, this didn’t involve a trip to Thailand, but lots of research into Thai culture and cuisine including the spices and flavours used in traditional cooking.

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Why exactly are there three lions on a shirt?

History records that the lion was first used by the Normans as the symbol of England during the 11th century. At this time a single lion was used on a red background, the red colour representing a battlefield. Over 100 years later, during the reign of Richard I (often referred to as Richard the Lionheart),…

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Looking forward to our annual client golf day at Kedleston Park

As the weather improves, we have started to prepare ourselves for some exciting rounds of golf with our clients. Last year we took a well-earned afternoon break from work, enjoying a round of golf at Kedleston Park Golf Club with our clients 2bm. Everyone looked the part (especially Stuart!) with the glorious sunshine helping to…

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Marketing during the coronavirus crisis: finding ‘the new normal’ for your business

This is a time of unprecedented uncertainty and economic dislocation, so marketing needs to walk a fine line. Your brand should not look like you’re ignoring coronavirus, nor should it be seen to be cashing in. As a business, you need to think and operate smart. You should look to diversify and adapt to change…

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Hosting an informal gathering at Data Centre World

Data Centre World, the world’s largest data centre event, returned for its eleventh year in Excel, London. However, this year our client made a different kind of appearance – walking not standing, listening not talking, observing rather than selling. When it was time to relax, they hosted an informal gathering of like-minded data centre experts…

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