Creating a brand using your own name can be extremely powerful!

Using your own name as a business name can potentially make your brand even more powerful. This is especially true if you’re planning on creating a lot of content that will have your name and, if using podcasts or video, your face on it.

After all, customers like dealing with the owner of a business, as they know they are in a position to make instant decisions. Invariably when a brand is based around who someone is, what they do and what their business ethos is, it tends to pack a lot more punch when they are the business and the business is them.

That’s why when you are next looking to create a brand for a business or launch a new product launch, why not consider using your own name? It could be the most powerful option you have.

However, a word of caution if you are considering exporting or trading overseas, please remember to consider how your name may translate into different languages.

A great example of this is the founder of Bic, Marcel Bich. Marcel opted to drop the ‘H’ from his brand name when he found out that the English pronunciation sounded a little too insulting. A really smart move as I don’t believe many people in the UK at that time would have wanted to carry around a ‘Bich’ pen or lighter in their pockets.

From a marketing perspective, the story of the brand Bic is quite fascinating. Marcel, and his partner Édouard Buffard, started out producing pen holders and pencil cases.

However, some two years later in 1946, Marcel Bich bought the patent for the ballpoint pen for US$2 million from Hungarian László Bíró, who had been producing pens for some time.

In 1950, using Swiss watchmaking tools, Marcel devised a way of manufacturing stainless-steel balls for the tip of the pen, and so the Bic Cristal ballpoint pen was born.

When it came to the marketing of his product, Bich partnered with poster designer Raymond Savignac to create the company’s first advertisements, which gave birth to the ‘Bic Boy’. An icon that today is still part of the company’s official logo and features across most of its pen packaging.

Bic went on to win the very first French Oscar for advertising, sponsored the Tour de France, helping establish the pen (and more recently the razor) as an essential item and a household name.


Share post

More News Posts

German Automotive & Invictus Communications Charity Golf Day

Our client, German Automotive, in conjunction with Invictus Communications, held its annual golf day at Kedleston Park last week. The event, which raised much-needed funds for the Derby-based Safe & Sound charity, was attended by 64 golfers from across Derbyshire. It proved to be a keenly contested event, with the YMCA team of Grace Harrison,…

Read Article

The world has woken up to the climate crisis

In order to realise a net zero and nature positive future, the built environment sector needs to reduce the impact its demand for products and materials is having on the planet.   Using real-world case studies from Australia to the UK, our animation team created this video for Arup with support from the Ellen MacArthur…

Read Article

We are Kudos supports the Prince’s Trust Charity

This year We are Kudos put in a team at The Prince’s Trust Charity Golf Day at Kedleston Park Golf Club. Our co-founders David and Denise were joined by Mark King and Jerry Skinner from 2bm Limited. The Prince’s Trust helps young people to build their confidence and start a career by offering free courses,…

Read Article

2bm wins four prestigious industry awards for excellence

Having supported our client in the submission process for their award entries, we are delighted to announce that last Friday, 2bm were the recipients of four awards at the 2023 ER & DCR Excellence Awards. Whilst we are naturally thrilled to have played our part in writing and submitting all four award entries, it is…

Read Article

Spirit Medical in Düsseldorf for MEDICA 2022

Our client Spirit Medical is once again represented at MEDICA, the largest medical trade fair in the world, from November 15-18th. Taking place annually in Düsseldorf, it has been running for over 40 years and this year has attracted visitors from over 70 countries. Innovation for outpatient and inpatient care is a strong focus for…

Read Article


The Derby County match against Peterborough United on 27th August 2022 will be the twelfth anniversary of the unveiling of the statue of Clough and Taylor located outside Pride Park Stadium. Today, just as it was in the Clough Taylor era, winning silverware is the barometer by which managerial success in football is measured. Working…

Read Article

Let’s Work Together

If you have a project you would like to discuss, we would love to hear from you.

Get In Touch