Insights & News

We love to share our thoughts and our project updates

Why exactly are there three lions on a shirt?

History records that the lion was first used by the Normans as the symbol of England during the 11th century. At this time a single lion was used on a red background, the red colour representing a battlefield. Over 100 years later, during the reign of Richard I (often referred to as Richard the Lionheart),…

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Eamonn Holmes’ dream fulfilled by Baytree Cars, but don’t tell the wife

Popular TV presenter Eamonn Holmes finally has his own way by buying his dream Bentley – thanks to Baytree Cars. Six years ago, Eamonn and wife Ruth Langsford appeared in Channel 5’s How The Other Half Lives and Ruth said: “If we ever won the lottery, I would dread what he would come home with.…

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Building brand loyalty: the real reason why Amazon has opened physical stores

Whilst Amazon has been dabbling in physical retail since 2015, it’s Amazon Go Grocery is their first ‘Just Walk Out’ shopping experience – an environment where you basically go in, take what you want, and walk out. Amazon Go Grocery stores sell everything you will find in any decent local grocery outlet, from fresh produce…

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Looking forward to our annual client golf day at Kedleston Park

As the weather improves, we have started to prepare ourselves for some exciting rounds of golf with our clients. Last year we took a well-earned afternoon break from work, enjoying a round of golf at Kedleston Park Golf Club with our clients 2bm. Everyone looked the part (especially Stuart!) with the glorious sunshine helping to…

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Marketing during the coronavirus crisis: finding ‘the new normal’ for your business

This is a time of unprecedented uncertainty and economic dislocation, so marketing needs to walk a fine line. Your brand should not look like you’re ignoring coronavirus, nor should it be seen to be cashing in. As a business, you need to think and operate smart. You should look to diversify and adapt to change…

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Time for businesses to learn from the COVID-19 crisis

Like many organisations, We are Kudos are facing a pandemic for the first time. Whilst we may never again be part of something so global, it most likely won’t be the last crisis we face as a business, a region or a country faces. So like ourselves, now is a time for you to formulate…

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