USA Swimming is the governing body of the sport in the USA with a role to encourage participation in swimming, drive new member recruitment and raise awareness of the sport in general and promote the USA Swimming brand.
We are Kudos were appointed by USA Swimming to provide a ‘fresh set of eyes’ to the marketing process by creating a series of campaign themes to support their ‘Google On’ initiative. The themes needed to bring direct benefits to their 2700 swim clubs and 330,000 members.
‘Dream it, swim it’ theme allows children to let their imaginations run wild. The combination of animation and real-life imagery helps illustrate how the swimming pool can be fun.
The ‘Cool in the Pool’ theme highlights the enjoyment and camaraderie that come when youngsters are involved in swimming. The use of vivid red, white, and blue colours provides a vibrant and consistent background to support the creation of a set of powerful images.
The ‘For weekend fun, just add water’ theme encourages friends or family to enjoy quality time together. Swimming pools are a fantastic place for people with mixed swimming abilities to relax and socialise.
We Are Kudos were vital in developing a new multi-year campaign for USA Swimming that we hope will yield sustained membership growth. As a membership organization, growth is at the forefront of everything we do, and We Are Kudos is a valuable addition to our team.
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