Established in 2005, PDH Sports are regarded as one of the UK’s leading independent online racket sports shops with a strong focus on squash, tennis, badminton and racketball, owned and operated by former racket sports professionals and industry experts.
The brief
PDH Sports approached us to refresh their brand and digital presence to reflect their position as one of the UK’s leading specialists in racket sports equipment. They wanted a design that captured their passion for sport and performance while modernising their visual identity to appeal to both loyal players and a new generation of enthusiasts.
The idea
We created a bold, energetic brand identity that captures the speed, precision, and excitement of racket sports. Clean typography and dynamic shapes convey motion and competitiveness, while a vibrant colour palette brings energy and approachability. The redesigned website delivers an improved shopping experience — intuitive, fast, and visually engaging — mirroring PDH’s commitment to quality and service both on and off the court.
The result
The new brand and website position PDH Sports as a modern, authoritative retailer in the world of racket sports. The result is a fresh, confident identity that celebrates performance and passion, helping the brand continue to serve and inspire players at every level.
What came out of the rebranding has definitely influenced our thinking. It has given us a stronger identity, we are seen as more confident, more focused. Importantly it has revealed our background, which is founded in professional sport and had become hidden over time. We are delighted with their work, which provides not only ongoing direction for our brand but also greater consistency in its delivery.
If you have a project you would like to discuss, we would love to hear from you.
Get In Touch