PMI has quickly established itself as a respected East Midlands development company. Best described as a group of individuals who have each built their respective reputation in the property industry over many years, their skills enable them to turn innovative and sustainable designs into practical, meticulously delivered buildings and structures.
We are Kudos became the marketing partner for PMI developments from its inception in 2019. As a new start-up company, one initial challenge for PMI was the generation of content and collateral so that it could hit the ground running in communicating with its target audience.
HOW WE DID IT
Our initial work centred on the creation of a visual identity guide which included a company name and logo, corporate typeface and the introduction of a strapline – plan, make, inspire – the initial characters from each word forming the company name, PMI.
The next step was designing and building a holding page, whilst we focused on the design of the new website. The new website needed a modern look and feel and incorporate current as well as completed projects.
Once the design was signed off, our developer got to work and built a fully responsive (works perfectly on mobile and tablet devices) website with an easy-to-use CMS (content management system) which allowed the client to easily login and update text, images, projects and news.
The imagery and narrative have been chosen to reflect PMI’s core construction ethos, namely “retaining a sympathetic balance between construction delivery and commercial objectives, whilst being both sustainable and fit for purpose”. The look and feel were introduced to reinforce PMI’s ability to provide a diverse range of services to the highest professional standards, delivered anywhere in the UK nationally.
Their approach to the creation and production of our marketing material was both imaginative and innovative, reflecting our core values of delivery meeting objective. We are delighted with the results that have helped to quickly establish PMI as a respected and valued business within a highly competitive market sector.