Rebrand

The brief

Smart Projects approached us to develop a brand identity that reflected their expertise in sustainable energy solutions and established them as a trusted, forward-thinking partner for businesses and homeowners alike. The brand needed to feel intelligent, contemporary, and environmentally conscious.

The idea

We crafted a bold new visual identity built around a custom-designed ‘S’ mark. Inspired by wind direction arrows found on isobar charts, the flowing curves symbolise energy, movement, and Smart Projects’ connection to natural forces.

To further reinforce their wide service offering – from solar panels to smart heating and cooling – we introduced a distinctive colour palette inspired by the four elements: earth, wind, fire, and water.

The result

The new brand perfectly captures Smart Projects’ mission to help businesses and homes lower energy costs and reduce carbon footprints through smart, sustainable solutions. The result is a clean, confident identity that supports their vision for a greener future.