Smart Projects specialises in energy-efficient heating, cooling, and renewable energy solutions for homes and businesses across the UK. Their mission is to help clients reduce energy costs, lower carbon footprints, and achieve smarter, more sustainable living and working environments.
Smart Projects’ existing website was outdated and no longer reflected the scope of their expertise or the innovative energy solutions they provide. With limited information, poor structure, and no SEO strategy in place, the site wasn’t generating the level of enquiries they needed. They approached us to create a modern platform that would attract more business and position them as a trusted provider of sustainable energy solutions for both homeowners and businesses.
We recommended building a new website that effectively spoke to two audiences – homeowners and businesses. By creating distinct “Smart Home” and “Smart Business” sections, we designed a site that works as two websites in one, tailored to the needs of both B2C and B2B customers.
Clean layouts, clear messaging, SEO-friendly content, and engaging visuals were used to highlight their wide service offering, while reinforcing their brand values of sustainability, innovation, and expertise.
Before commencing the design and build of the new website, we needed to create Smart Projects a new brand. As they were keen to expand their focus beyond businesses to also engage homeowners, we decided to create two distinct identities: Smart Home and Smart Business. The website was designed to reflect this dual approach, effectively targeting both B2B and B2C audiences.
The finished site is a modern, innovative platform that reflects the intelligent and sustainable ethos of Smart Projects. The homepage was designed as a split landing page, giving users the option to enter either the business or homeowner section. Clean, user-friendly, and easy to navigate, it gives businesses confidence in Smart Projects’ ability to deliver large-scale, cost-saving solutions, while providing homeowners with practical guidance on energy-efficient living. With a strong SEO foundation and clear structure, the website is built to attract enquiries, generate leads, and position Smart Projects as a leader in energy efficiency for both homes and businesses.
