Many design and marketing agencies who pitch to secure new business will present campaigns that focus purely on social media, PPC and online advertising – irrespective of the industry you are in. Whilst some of these may be relevant, our approach is different. We believe you don’t differentiate by what you do, but how you do it. And how you do it is influenced by who you do it for. This theory applies as much to your business as it does to ours. So we ensure your marketing hits the areas your clients are most likely to feature.
What we know for sure is that your typical customer understands simple propositions. Not unsophisticated ones, just simple, easy-to-grasp ones. Our strategy, allows us to take even the most complex proposition, simplify it in such a way to ensure it becomes relevant to the lives of your customers. The result: you provide more services or sell more products than ever before.
We want our clients to be one of one, not one of many. That’s why our approach creates a space where businesses and their customers can talk to one another away from the crowd. We do this by using strong headlines, great design combined with engaging and informative content and imagery that transforms the perception of a brand.
Just as you can’t solve a Sudoku one line at a time, you can’t build a brand one discipline at a time. We don’t have a house style, more like a house approach. This means that our work looks like it comes from our clients, not from us. We think it’s important to know who you’re talking to when you have a conversation. Don’t you?
Every business deserves a distinctive online presence and that’s why a basic, off-the-shelf web solution isn’t going to cut it when you need to stand out from your competitors. And that’s the reason why we design and build websites that are founded on great user experience (UX), helping our clients have better, more fulfilling conversations with their customers. Remember too, what works well on one browser needs to look good on another.
By ensuring that people are more aware of your business or organisation, it goes without saying they are more likely to buy products or services from you. We raise awareness through the use of social media or promotion or interaction or innovation or, most likely, a combination of these. There are techniques that can be used to increase reach organically, however placing budget behind content-led and product-led posts is sometimes unavoidable.
We work with clients to combine motion and graphics to help sell and promote their products and services. Motion can be in the form of video, graphics, animation or a mixtures of all three. The impact generated when delivering a high concentration of information in a very short space of time, explains why video content now accounts for over 80% of all consumer internet traffic. Adding motion and movement into your marketing mix gives you have the ability to convey complex business ideas and messages without losing visual appeal.