It’s a fact that when companies are looking to save money, one of the first cuts they make is marketing. The reality is that reducing marketing spending in most cases will make a bad financial situation worse.
Marketing is needed to make your business stand out from the crowd in order to make lots of sales and drive revenue. After all, without revenue, you have no business.
We always like to think of marketing as an investment and not a cost, as its primary purpose is to help raise better awareness of your business and increase revenue. We take a look at some ways that marketing could benefit your business:
INFORM YOUR CONSUMERS
Marketing can be a great tool to help inform your consumers about your products or services and how they work as well as the benefits. Consumers need to be informed about why your product is good value and how it could change their lives or make a difference. Impressing them will prevent them from turning to your competitors.
ENGAGE WITH CONSUMERS
For consumers to gain interest in your product or service, they need to feel a sense of engagement with your brand.
No doubt there will be many competitors on the market with similar products and services that may be cheaper than yours.
So you’ll need to give them a reason why they should choose your brand. Building relationships with consumers through social media is a great way to connect and build relationships and you can start conversations through your posts. People believe brands and social media can help power connections.
BUILD A REPUTATION & GAIN CUSTOMER LOYALTY
A good reputation is vital to any business as it shows trust within a brand. It can be a challenge to gain and keep new customers. Earning the loyalty of new customers can require effort.
Regular social media engagement can be an effective way to gain customer loyalty as well as strengthen your relationship with existing clients. sharing updates, company news and useful informative useful information can be a great way to connect and gain followers Customers who have access to your daily posts are more likely to buy from you again or sometimes refer their friends.
Customer reviews/feedback also play a massive role in influencing customers to make a purchase and choose your brand over your competitors. You can spread the word about reviews you receive by sharing them on your website as well as through social media posts.
GET TO KNOW YOUR TARGET AUDIENCE
Marketing doesn’t only benefit the customer; it also allows you to get to know your target audience on a deeper level and understand who your target audience really is. It’s also important for you to understand your customer’s needs and challenges if you want your brand to be successful. It also helps you to build a loyal following.
HELP TO GENERATE MORE REVENUE
This may be the most important! As the purpose of most businesses is to generate profit. While it is important that you have innovative products that meet the needs of your customers, they will be useless without a marketing campaign to sell them.
Marketing encourages customers to find out more about what you offer and move to the next stage to make a purchase. Email marketing, video blogs, content marketing and social media posts are great marketing tools. Whilst you may have a small business, you can use marketing to grow your business and take it to the next level, achieve impressive results and produce a fantastic ROI.
Why not get in touch, we’d love to discuss your marketing opportunities.
Whilst Amazon has been dabbling in physical retail since 2015, it’s Amazon Go Grocery is their first ‘Just Walk Out’ shopping experience – an environment where you basically go in, take what you want, and walk out. Amazon Go Grocery stores sell everything you will find in any decent local grocery outlet, from fresh produce…
Like many organisations, We are Kudos are facing a pandemic for the first time. Whilst we may never again be part of something so global, it most likely won’t be the last crisis we face as a business, a region or a country faces. So like ourselves, now is a time for you to formulate…
Soccer has the power to unite people or to divide a nation. History tells us it has even been known to transcend conflict – perfectly illustrated in the Monumental Icons statue of the 1917 Christmas truce between German and English troops. However, over in the USA, the Colorado Rapids Soccer Club is using the power…
Meet for Good, a new business collective for the region has signed up 2bm as a founding partner, offers business networking and development opportunities in a unique format, creating a platform where business meets sport and charity. Meet for Good was launched on the 24th January at a breakfast event at the new Inchcape Jaguar…
If you have a project you would like to discuss, we would love to hear from you.
Get In Touch